Mobile betting news

MobileAware Announces Company Plans at the Gaming Executive Summit

MobileAware, a mobile service infrastructure provider, outlined their plans and gambling strategies from July 10, 2007 to July 12, 2007 at the Gaming Executive Summit in Madrid, Spain.

Victor Brophy, the Sales Director of EMEA, discussed the important factors needed for profit-producing mobile services to mobile devices.

Brophy also shared the experience that they have learned with their deployments with European based gaming companies. These companies include William Hill and Lottomatica.

Mobile Gaming has grown immensely in popularity as many mobile phone users used their phones to play and keep up with their wages.

Research firm, Juniper Research, said that the worldwide market for all mobile gaming, like casinos, lottery and sports wagering will improve from $1.35 billion in 2006 to $16.6 billion by the year 2011. The European market is currently the biggest mobile gambling market.

Victor Brophy said that the immense popularity of different mobile services and the use of mobile devices presents new marketing possibilities for entertainment and gambling.

MobileAware is an expert in mobile solutions for different mobile devices. MobileAware has helped William Hill remodel their existing mobile portal to offer new games for the site's 400,000 customers.

Lottomatica from Italy also chose MobileAware to allow Lottomatica's customers to check their lottery with their mobile phones.


02 2007