Mobile betting news

Mfuse Provides Mobile Betting Services to William Hill and Sky Bet

On September 18th, 2008, Mfuse will give mobile wagering services for high street giant William Hill and TV's Sky Bet. The initial three year offering for William Hill will be a sports wagering service for mobile internet that will be launch this year. It will utilize Mfuse's mobile provisioning and transaction technology to enable complex wager types, in-running wagering and credit/debit card deposit and withdrawals.

The Mfuse platform will be linked to the present back-end system of William Hill. Both organization hope that the brand new service will help William Hill to attract new customers who can sign-up directly from their cellphones without signing-up on the Internet. Mfuse will also give a downloadable Java version of the service by 2009. This will allow players to react on the movement of odds during an event.

Charles Palmer, the marketing director of Mfuse stated that they are committed to pushing on how far mobile betting technology can go and giving the best possible service and support to their customers with their online and mobile accounts. Mfuse also confirmed an agreement with Sky Bet, the sports wagering arm of BSkyB, to make a brand new sports wagering service. It will be available on the fourth quarter via the mobile internet and as a downloadable Java application.

Mfuse expects in-play to be a major feature of the brand new Sky Bet service. The new service will allow Sky Bet customers to watch Sky Sports while placing their wagers.


02 2008