Mobile betting news

Juniper Expect Good Growth for Mobile Gaming

On November 14th, 2007, according to a study conducted by Juniper Research from Great Britain, the growing launched of numerous mobile payment technologies and the loosening of gambling rules is expected to improved total yearly bets on mobile phones by $12 billion by 2010.

The study made by Juniper Research also states that the gross wins from all over the world from mobile gambling services would improved from $106 million this year to $3.2 billion by 2012 and that mobile lotteries would be the most in demand mobile gaming service with more than 380 million customers.

Dr. Windsor Holden, the author of the report said that mobile lotteries have already experienced important levels of popularity in the Asian region while European State lotteries will predictably utilize the mobile environment in medium-term basis.

While Britain is the single, biggest gaming market for mobile gaming services, the Juniper study also said that market loosening and the amendment to existing gaming rules in Europe could make the market more profitable. It also states that there is a big chance that Britain could pass U.S. by 2012.

Holden said that only the Unlawful Internet Gambling Enforcement Act is the only problem of the U.S. market. If the UIGEA will be repealed, in-state mobile lotteries wagering and other casino services will be available in the U.S. market by 2010.

The study also predicts a good growth in customer level for single user gambling games like slot machines and multiplayer gaming tournaments that are pushed by 3G Coverage. Holden said that a lot of online casino sites are now moving to the mobile industry while bookmakers like Ladbrokes and Coral have collaborated with application providers to launch their own mobile casinos.

Holden added that the recent success of casino products from mobile oriented organizations like Probability shows the demand for the different services.


05 2007