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GSN and Two Way Collaborate to Bring Interacive Mobile to U.S. TV Programming

On June 6, 2007, GSN, an interactive network, reported that they are collaborating with Two Way TV, Britain's interactive production company, to become the first ever network in the U.S. to use Two Way TV's Simcast technology that allows their viewers to play with their televisions in real time via their mobile phones.

With "game texting" viewers will be able to participate in this brand new interactive gaming during GSN's Monday primetime casino programming and with the other games and reality shows on GSN. GSN will debut their new interactive program this summer.

The viewers of GSN's casino programs will be able to participate with this interactivity, especially with the High Stakes Poker and the World Series of Blackjack. Additional GSN game shows and reality shows will also utilize this new technology.

The viewers of High Stakes Poker will be given a series of cards on their own television screen from which they can choose whether or not to accept the card via SMS to create the best possible hand. Blackjack participants will have the chance to play against virtual dealers by requesting cards to their cellular phones as they attempt to reach 21. Players will have the opportunity to play against other mobile gambling contestants in real time.

The Simcast graphics will give innovative advertising opportunities for the viewers to deal directly with brands as part of the game. Advertisers can be easily placed in the program with on-screen messaging through a one of a kind layering system.

Chris Raleigh, the Senior Vice President for Ad Sales of GSN, said that Game Texting promises to be the new source of potential growth for the interactive television platform in the United States.

John P. Roberts, the Senior Vice President of Digital Media and Interactive Entertainment commented that Two Way TV takes their play along interactive offering to the next level.

Two Way TV's Head of U.S. Sales, Duncan Campbell, said that GSN is the ultimate partner for them because of their known game brand and the company's proven record of enhancing interactivity with their customers. Two Way TV's Chief Executive, Jean de Fougerolles, said that Simcast has been successful in Britain and abroad. They are happy to bring new interactive activities to television audiences in the United States.


17 2007